Digital Marketing Specialist
We are searching for a Digital Marketing Specialist to join our marketing team. You will be responsible for driving traffic on social media to promote our products and services and overseeing our email marketing campaigns. On a regular basis, you will write new content for our website and provide our management teams with updates on the traffic numbers and effectiveness of digital marketing efforts. Our perfect candidate has at least two years of digital marketing experience. You must also be knowledgeable about a variety of social media platforms.
The Digital Marketing Specialist will work directly with the VP of Global Marketing to strategize and execute high-level projects focused on new customer acquisition and growth.
Duties and Responsibilities
Manage social platform content distribution, posting and advertising, and collaborate on new content for campaigns with content and demand generation teams.
Utilize suite of digital marketing and automation tools to carry out email marketing campaigns and measure success.
Provide ongoing reporting and analytics to senior management and stakeholders.
Work with agency vendors or internal groups to create high-performing digital and video assets to drive success online.
Qualification + Profile
Undergraduate degree in marketing, communications, digital media, or similar field
1-3 years of marketing, digital, or communications experience preferred
Previous experience with CRM and email automation software preferred
Previous experience working with Pardot, WordPress, Photoshop, Creative Suite and other marketing tools a plus
Ability to analyze results while making data-driven suggestions on how to improve overall email marketing strategy
Passion for building a brand and connecting with prospects and clients through email marketing campaigns
Ability to proactively initiate and follow-through with multiple projects and frequently changing priorities
Professionally and positively impact coworkers, prospects, and existing clients
As it relates to the look, feel, and professionalism of our brand; but also in the ability to approach projects with a different perspective and a unique solution